We believe in the power of science tor mach secrets. And to find new better ways to catch. More it's time to take fishing to a bold new place introducing a revolution in soft plastic baits power bait Maxim You know how potent original Berkeley PowerBait is new power bay max set out fishes in by 45% the key set. All baits in the power bay max 10 line features a revolutionary new material. That releases a supercharged scent field other soft plastics can't compete PowerBait max scent attracts. More fish and triggers. More strikes and with their proven power babe flavor fish simply don't let go giving anglers up to 18 times longer to set the hook. That means more fish today's pressured fish respond to great presentations. All eight new baits in the PowerBait MaxEnt line are available in ten forage inspired natural matte colors. That bass a lot each shape was designed with the help of the world's top bass anglers then tested.

And retested for maximum performance. These baits come alive in the water, but they're also tough enough to hold up to strike after strike fish after fish unlike original Berkeley PowerBait Lords Max. And Bates stay soft. And flexible out of the package rigged rods can stay on the deck. These bass will always be ready to fish Berkeley PowerBait MaxEnt catch.

the deform from Berkeley is a versatile new finesse bait for drop-shotting and shaky hands bass wallet the deform is thinner. Than traditional works. And so suppli comes alive with every twitch of the rock. You can rig the V worm weedless no circuit board on a traditional shaky head. It runs five and a half inches. One thin but tough enough to catch multiple fish per bang. It comes in ten deadly natural matte colors like. All baits in the new PowerBait MaxEnt line the D worm is engineered with a revolutionary soft plastic material. It releases a supercharged scent field. That attracts fish it stays soft. And pliable for days. When left rigged on the deck it's proven to catch 45 percent. More fish even original power bank with its enhanced power vape flavor fish simply won't let go the Deewar finesse has never been.

The all-new PowerBait max. That hit one features a thicker body for easy rig. And a tail that's designed for max action at slow speeds it's great on a shaky head on a drop shot. Or finesse Carolina rig the hit warm rums Florida half inches in length. And comes in 10 deadly natural matte colors like. All baits in the new PowerBait max event line it's engineered from a revolutionary soft plastic material. It releases a supercharged scent field. That attracts Finch. It stays soft and pliable for days. When left rigged on the deck. And with its enhanced power bait player fish simply won't let go in fact. It catches 45% more finish. Even original powerful the power bait MaxEnt head work Vaness has never been.

It the general this bait does. Many things very well rig. It whacks fish it on a shaky nail weighted Texas rigging the general doesn't care. You fish and only cares about catching big back five inches in length the general features tapered ends for. That classic stick warm wobble on the palm like. All bass in the new PowerBait MaxEnt line the general features an all-new soft plastic material. That releases a supercharged scent field. That attracts finish. And with its enhanced power bait flavor fish simply won't let go. You catch 45 percent. More fish over original power mate the general comes in 10 natural matte colors so. You always have the right bait to put fish in above the general. You need to fish this bass

Hi I'm skeet Reese professional bass fisherman I'm here to talk to. You about some pretty amazing new technology it's called Berkeley power bait MaxEnt it's a new scent new flavor that's going into worm. That disperses more scent. More flavor anything we've ever had in the industry before. And there's going to help. You catch a lot more fish Berkeley power bait max event comes in 10 natural matte finish colors. And the cover pretty much. All the basics of bass fishing needs but. This is what's going to blow your mind testing is already proven. That Berkeley power bait max sent out fishes power bait by 45 percent that's impossible. Iwant to talk to you about a couple of shapes in the Berkeley Power Bait max then. That I'm excited to fish. One of them is the King tail the other. One is called a lunch worm. Once fish go post spawn. They want a big bass. And I'll rig the King tail here. One of two ways I will Texas rig. It with anywhere from a 3/16 quarter ounce sinker I'll whip. That half ounce sinker they've also a fan of fishing big shaky heads on big worms as well. Ican take and fish. This on a 3/8 ounce shaky head. And fish it on deep structure. One of the ways of rigging the lunch worm is just as a open hook jig edge. You can swim you could actually drop shot. This to get more of a swimming action. You can just fish it on a shaky head. And just shake it on the bottom is. That tail just enough. If there's a lot more action out of a ribbon tail then there is a straight tail. Iknow it's going to help. Me to catch more fish.

That promise you is going to help. You catch a lot more fish to perfect power bait Mac set it'll catch. More fish look at you

hello I'm professional angler Gary Klein I'm really excited to have. This opportunity to share with. You a new product from Berkeley it's called power bait max. And it's available in eight awesome shapes. And I'm going to share with. You two of my favorite shapes. Iuse in my flip and pitching techniques. This new process with. This new material allows. This bait to release the scent. And the flavor and it's proven to catch 45 percent. More fish than PowerBait. This stuff is awesome. What I really like about the max. And preacher hog is the fact of how it's built notice the ribs on. This bait notices the thickness of. This bait and it's a multi-use bait not only can. It as a single bait. You can use it as a jig trailer. You can use it as a Carolina rig so it's really just a good all-around shape.

All the scent have been absorbed in. This new material that we're so excited about. It gives us the ability to release for long periods of time. Because a lot of times fish don't bite the bait. Once it's in the water. You have to fish it a little bit. When fishing it slows. It releases that actually a scent cloud around the bait pretty exciting this is the other shape in the power bait max scent. That I'm so excited about. This the medium notice the shape notice the thickness. And notice the raised ribs folks that's. More scent being released into the water very durable very tough. This is a multiple fish catching lure. You can catch them and catch them on. This bass got all the action. Ilook for in a jig trailer it's heavy. It Wiggles it's got a lot of movement in the water. And the texture of this is absolutely phenomenal power base max Sam the real deal

Aaron Walker here at the Berkeley booth. Iam the product manager for soft bait. Iwant to talk to you about our new launch. We have 44 new shapes. And sizes and bass oriented power of eight it's our largest absolute largest launch we've ever done. Iwant to talk to you about two new cool shapes. One is the meaty chunk. We launched this last year. And MaxEnt now available in power bait in two different sizes. This is a great trailer. If you're going to be swimming a jig. You want a little bit. More action warmer water. Where those fish are really looking for something a little bit. More aggressive you're looking for something a little bit less aggressive but maybe a little bit. More bulk maybe cooler water conditions. When the fish are a little bit. More lethargic you're going to look at the power chunk as well has the body. And the beef you need the smaller sizes for those fish. That just aren't quite as aggressive again 44 new shapes. And sizes these are two of the great shapes available at tackle warehouse for pre-order today.