Berkley® Gulp!® Saltwater Jerk Shad

Erratic, darting, quick glide motion imitates struggling baitfish

Split-tail design ideal for casting or jigging

100% biodegradable

Release 400 times more scent than plastic baits

Berkley's Gulp! Saltwater Jerk Shad is the spittin' image of the favorite snack of most every inshore species. Its erratic, darting, quick glide motion imitates struggling baitfish to entice strikes, while the split-tail design makes it ideal for casting or jigging. Per 5.
Size: 5”.
Color: (001)Sardine.


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Bass Assassin Shad Assassins

The unique design of the Bass Assassin creates an erratic action that mimics the movements of a wounded or disoriented baitfish. The three-color molding process adds even more lifelike realism. P-enzyme™, a special formulation of hog lard and crawfish additives, stimulates the senses of bass and gets them to commit.
Size:

• 3" - Per 10.
• 5" - Per 8.
  Colors: (021)Firetiger, (030)Black Shad, (048)Alewife, (336)Salt and Pepper/Silver Phantom, (550)Crystal Shad, (888)Black-Glitter Shad.

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Zoom Fluke

Quick, gliding action

Erratic darting action entices even the most wary fish

Quick, gliding lures that dart erratically to entice even the most wary fish to strike. Deadly on many fresh- and saltwater species. Per 10.
Size: 4".
Colors: (019)Watermelon Seed, (045)Pearl, (091)Albino Shad, (109)Smokey Shiner, (115)Baby Bass, (185)White Ice.
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Berkley® Gulp! Alive!® Minnow – Half-Pint

Your favorite baits come floating in the "Magic Gravy"

Absorb 20% more Gulp! scent and attractant

34% better swimming action than original Gulp!

Ideal for drifting or jigging

Berkley Gulp! Alive!® is the next generation in Gulp!® technology. Your favorite baits come floating in the "Magic Gravy," enabling you to recharge your baits by putting them back in the bucket. Gulp! Alive! baits absorb 20% more Gulp! scent and attractant, which makes them at least 20% more effective than the first generation baits. They also have 34% better swimming action than original Gulp!. The Gulp! Minnow is ideal for drifting or jigging. Plus, it is 100% biodegradable. Per half pint.
Sizes: 2-1/2" (approximately 25), 3" (approximately 15), 4" (approximately 10).
Colors: (004)Black Shad, (016)Emerald Shiner, (025)Smelt.
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Berkley® Gulp!® Saltwater Jerk Shad

A streamlined soft bait specifically designed to target fish suspending or holding in vertical cover. It’s particularly effective for working weedlines, wood structure, dock edges and dams. And this eco-friendly lure is biodegradable. Per 5.
Size: 5".
Colors: (002)Nuclear Chicken, (097)Chartreuse Pepper Neon. Apply now